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Pfaffenhofen, Germany-based software company offering AI-based pricing software for revenue management and margin optimization.
Founded in 2011 in Pfaffenhofen, Germany, Price f(x) AG, also known as Pricefx, develops AI-based pricing software for revenue management, discount and contract management and margin optimization. Its core product is PricingAI, and its clients include automotive, manufacturing and distribution businesses. In July 2020 the company raised USD 65 mn in Series C funding led by Apax Partners, with participation from Digital+ Partners. In 2022 it generated revenue of USD 55.59 mn and EBITDA of USD -16.35 mn.
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