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PriceOye.pk is an Islamabad-based e-commerce platform selling electronics and home appliances to consumers in South Asia.
Founded in 2015 in Islamabad, Pakistan, PriceOye.pk operates a direct-to-consumer e-commerce platform for electronics and home appliances from international brands. It also partners with retailers to reach both online and brick-and-mortar stores. In August 2022 the company raised USD 7.9 mn in a Seed round led by JAM Fund, with participation from other investors. Founder Adeel Shaffi previously founded other startups.
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