Prima Assicurazioni S.p.A., based in Milan, sells online insurance for vehicles, motorcycles, and homes with customizable coverage options.
Founded in 2013 in Milan by George Kuruvilla and Teodoro D'Ambrosio, Prima Assicurazioni sells policies online for cars, motorcycles, and homes, with coverage that customers can customize. It operates mainly in Italy and may expand to other European countries. The company raised EUR 100 million in Series A funding in October 2018, led by Blackstone Group and Goldman Sachs Merchant Banking Division, and reported revenue of EUR 374,998,899 for 2024.
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