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Primer consolidates marketing and customer acquisition data for B2B companies.
Founded in 2019, Primer develops software that consolidates data across technology and marketing products. Its platform supports plug-ins, audience targeting, insights, and integrations with services such as Salesforce, Facebook, and Snowflake. In 2022, the company raised around USD 13 million in Series A funding led by Craft Ventures to develop analytics features.
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