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Primo Japan manufactures and sells semi-custom bridal jewelry, including engagement and wedding rings.
Primo Japan operates bridal jewelry specialty stores and sells semi-custom engagement and wedding rings and other fashion items. Its brands include I-Primo, Selexia, Lazare Diamond, and Promije. Founded in 1999 and based in Tokyo, the company built a network of more than 1700 wedding venues, wedding production companies, and dress shops. Integral Corporation acquired it in January 2021.
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