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Buenos Aires-based payment technology company formed in 1983 by merging Visa Argentina and Banelco, serving banks, merchants and consumers.
Prisma Medios de Pago S.A. was founded in 1983 through the merger of Visa Argentina and Banelco and is based in Buenos Aires, Argentina. It connects financial institutions, merchants and consumers through products such as Pagomiscuentas for bill payments, TodoPago for e-wallets, mPOS, QR code payments and e-commerce, LaPOS for data capture, and Decidir, an e-commerce gateway. The company is led by CEO Diego Maffeo, and in February 2026 Visa Inc. agreed to acquire it from Advent International.
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