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PRIVEDA, operated by AUUR Lifescience Private Limited in Bangalore, sells beauty and lifestyle products direct to consumers.
Founded in 2018 and headquartered in Bangalore, India, AUUR Lifescience Private Limited, which operates as PRIVEDA, makes locally resonant content and sells proprietary beauty and lifestyle products direct to consumers. It focuses on video commerce and works through local production teams. Revenue for 2023 was KRW 158,942.70, with EBITDA of KRW -2,781.20. The company raised KRW 600 million in pre-Series A funding on October 23, 2019, from Spigen Korea and Primer Sazze Partners.
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