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Profectus Beauty invests in personal care, beauty and wellness brands.
Founded in 2021, Profectus Beauty invests in personal care, beauty and wellness brands. Formed by AUA Private Equity Partners in June 2021, the company focuses on hair care, skin care and anti-aging products. Its first investment was a women's haircare brand selling topical products, supplements, shampoos, conditioners and sprays.
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