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Hit Labs, Inc., trading as Pronto and based in Lehi, US, applies AI to help discover and promote emerging musical talent.
Founded in 2015 in American Fork, US, Hit Labs, Inc. operates under the name Pronto and uses artificial intelligence for music discovery. Its products include the CAN-U-SING app, which lets users assess their vocal abilities, and technology that identifies potential radio hits and curates personalized playlists. Revenue comes from subscriptions and collaborations with music labels. The company is led by CEO Michel Zgarka, and its founders include Ben Dolman, John Miller, Michael Lima, Shane B, Shu Yang and Zachary Mangum.
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