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ProrataAI develops attribution and advertising tools for generative AI content.
Founded in 2024 and based in Pasadena, US, ProrataAI develops ProRata Ads and Gist.ai, which use licensed content and attribute material to creators. It works with organizations including Universal Music Group, The Atlantic and the Financial Times. In September 2025, it raised USD 40 million in Series B funding led by Touring Capital.
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