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Proven makes personalized skincare products based on individual skin, lifestyle, and environmental factors.
Founded in 2017 and based in San Francisco, Proven is an online skincare company founded by Ming S. Zhao and Amy Zaoshi Yuan. Its platform assesses more than 47 aspects of a person's skin, genetics, lifestyle, and environment to develop personalized products, including cleansers and moisturizers. As of September 2021, its database covered more than 20,000 ingredients and 100,000 possible product combinations.
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