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Melbourne online butcher selling ethically sourced, 100% grass-fed beef delivered directly from local farmers.
Founded in 2017 and headquartered in Melbourne, Australia, Provenir sells grass-fed beef online, delivering fresh cuts and meat packs, including carnivore diet packs, directly from local independent farmers. Founders include Chris Balazs, Jayne Newgreen, Lawrence Smith and Merissa Martinez, with Chris Balazs as CEO. In May 2022 it raised AUD 3.02 million from investors including Tattarang and Apical Services Pty Ltd, at a valuation of AUD 17.52 million.
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