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Wavre-based Proxistore SA, founded in 2011, offers geolocated web-to-store advertising for merchants, shops and store chains.
Based in Wavre, Belgium and founded in 2011 by Bruno Van Boucq, Proxistore SA is a digital advertising company offering web-to-store solutions for merchants, shops and store chains, using geolocated, intent-based advertising data. Its platform locates users browsing partner sites and serves advertisers' ads, with products including drive-to-store, Geoloc widget, Geoloc revenue and LoCoMo. In February 2023 it raised EUR 7.9 million in venture funding led by Invest Mons-Borinage-Centre S.A., Sofinex and Wallonie Entreprendre, which it plans to use to expand abroad.
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