London-based Pupil develops cloud-based spatial data technology that turns real environments into 3D models for real estate.
Founded in 2015 and based in London, UK, Digital Reality Corp Limited, trading as Pupil, was founded by CEO James D. Marshall, Oliver Breach and David Mullett. As of 2022 it had offices in Dubai, New York and Singapore. Its AI-based tool gathers data from real spaces into 3D models for real estate marketing, through products such as Stak for commercial real estate and Specs for real estate agents. In January 2025 Oakglen acquired a majority stake from DTZ Holdings PLC, and financial terms were not disclosed.
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