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PURA Beverage Co. makes healthier soft drinks and children's juice boxes sold in South Africa and the USA.
Founded in 2017 and based in Cape Town, South Africa, PURA Beverage Co. (Pty) Ltd. produces healthier beverages, including PURA SODA low-calorie soft drinks made with natural sugars and PURA KIDS juice boxes. Products are sold through retail partners and direct channels in South Africa and the USA, and sales have doubled year on year since inception. Greig Jansen is CEO. In September 2025 the company raised ZAR 260 million in venture funding from an unspecified investor, and it is at the Series A stage.
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