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Pura Scents, Inc. makes app-controlled smart fragrance diffusers and subscription fragrance refills, based in Orem, US.
Founded in 2014 in Orem, US, Pura Scents, Inc. designs and produces smart home fragrance diffusers, including the Pura 4, Pura Plus, Pura Mini, Pura Car Pro and Pura Car models, which users control from their phones. Fragrances are sold direct to consumers on a subscription basis, mainly in North America. In February 2020 the company raised USD 4.40 mn in seed funding led by Kickstart Capital. CEO Bruno Lima leads the company alongside founders Juliana Pérez and Richie S.
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