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Pura Vida Bracelets sells handcrafted jewelry, including waterproof string bracelets.
Pura Vida Bracelets sells bracelets, rings, necklaces and accessories through its website and retail partners. The company reports donating over USD 5 million to charities and is a Certified B Corp. Founded in 2010 and based in La Jolla, US, it was acquired by CriticalPoint Capital from Vera Bradley Sales, LLC in June 2025.
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