Pure Auto LLC, which operates as PureCars, provides digital marketing and customer data tools for car dealerships in the US and Canada.
Pure Auto LLC, which operates as PureCars, provides automotive digital marketing and business intelligence for car dealerships, including a Customer Data Platform and the RylieAI tool. Its partners include OEMs such as Hyundai, Toyota and Lexus across the United States and Canada. Founded in 2007 in Atlanta, US, it was acquired in May 2019 by Diversis Capital and Stage 1 Ventures from Raycom Media for an undisclosed amount, and its listed stage is Series B.
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