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Purple Cow Concepts BV is a Dutch digital storytelling company whose Hyro Platform builds interactive brand experiences.
Founded in 2011 by Gerben Mak and Joost Rueck and based in the Netherlands, Purple Cow Concepts BV focuses on digital storytelling. Its Hyro Platform lets businesses design immersive content for customer experience centers, interactive signage and virtual studios, and clients named include Microsoft and SAP. Revenue comes mainly from subscriptions to the platform. Joost Rueck is CEO, and Holland Capital invested in Purple Creative Innovators in January 2021.
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