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Beijing-based e-commerce platform that connects celebrities, merchants and brands through its Zixinghongren service.
Purplestar was established in 2016 and is based in Beijing, China. Its Zixinghongren online celebrity e-commerce platform lets celebrities, merchants and brands work together directly, and its revenue comes from that platform. Xiang Li, the founder, was artist director of American Air Network and Galloping Pony. The company closed a strategic investment in June 2020.
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