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Pursway provides data analytics and marketing services to help brands improve customer engagement and campaigns.
Pursway provides customer data analysis, targeted marketing strategies, and advertising spend optimization for brands. Its services support businesses in sectors including consumer goods, technology, and retail. Founded in 2005, the company is based in Herzliya, Israel. Interpublic Group of Companies, Inc. acquired it for USD 17.00 mn on September 21, 2015.
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