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Quality First manufactures and sells skincare products, including sheet masks.
Founded in 2012 and based in Tokyo, Quality First makes skincare products, particularly face masks. Its brands include DERMA LASER, The Dharma, Queen’s Premium Mask, and BOTA&. The company sells products through its online shop. Advantage Partners acquired stakes in January 2025, when President and Representative Director Haruki Watanabe led the company.
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