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Florence-based Quid Informatica develops banking personalization and advertising effectiveness software for financial institutions.
Founded in 1987 in Florence, Italy, Quid Informatica S.p.A. provides software for personalizing banking experiences and measuring advertising effectiveness, mainly for banks and financial service providers in Italy and across Europe. In 2023 it generated revenue of EUR 32.99 mn and EBITDA of EUR 4.72 mn. On February 24, 2025, The Fibonacci Group acquired the company from Equinox. CEO Stefano Bertoli leads the firm.
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