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RachelBlue runs an online lifestyle and jewelry platform with a service for exchanging used or tried jewelry.
RachelBlue, Inc. operates an online lifestyle platform for accessories and other products, encouraging reuse through a service that lets customers exchange worn or tried jewelry. Its Rachel Blue brand sells rings, earrings, bracelets, anklets, and necklaces, alongside bags, towels, and frying pans. Founded in 2020, the company is based in Seoul, South Korea. It raised seed funding in July 2022 from Korea Tech Incubator for Startup, with KIMGISA LABb participating.
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