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Raena RU Pte Ltd, based in Indonesia, helps social media influencers launch their own beauty e-commerce brands.
Founded in 2018 by CEO Sreejita Deb and Guo Xing Lim and based in Jakarta, Indonesia, Raena works with social media influencers to launch e-commerce brands. The company gives influencers access to best-selling beauty products from Indonesia and Korea, ready-to-share content, and shipping, and it earns revenue when its resellers' orders are placed. In 2019 Raena raised USD 1.82 million in seed funding led by Beenext, and in 2021 it raised USD 9 million in Series A funding co-led by Alpha Wave Incubation and Alpha JWC Ventures.
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