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Rally provides user research software for recruiting participants and managing research studies.
Founded in 2021 by Oren Friedman and Alec Robins, Rally is a New York-based user research platform. Its tools manage participants, studies, scheduling, incentives, panels, and governance, and integrate with research, data, calendar, video, and notification services. In June 2025, it raised USD 11 million in Series A funding led by Canapi Ventures, with Stage 2 Capital and Y Combinator participating.
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