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Rapala, based in Helsinki, Finland, makes fishing lures, fillet knives and tools for recreational and professional anglers.
Rapala was founded in Helsinki, Finland, and listed on the Helsinki Stock Exchange in 1998. Its products include the X-Rap and Jointed Shad Rap lure series, Jigging Rap and Shad Rap, and personalized lures and accessories, sold to individual anglers, fishing retailers and outdoor sporting goods stores in North America, Europe and parts of Asia. In 2022, Rapala USA reported revenue of USD 289.16 mn and EBITDA of USD 69.66 mn.
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