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Rather Outdoors, LLC, formerly Lew’s, makes fishing gear under brands including Lew’s, Strike King, Quantum and Zebco.
Established in 2017 and headquartered in West Columbia, US, Rather Outdoors, LLC (formerly Lew’s) sells fishing gear and outdoor recreation products, including rods, reels, lures, tackle and accessories, under brands such as Lew’s, Strike King, Quantum and Zebco. In June 2019, BDT & MSD Partners agreed to acquire a majority stake in Lew’s Holdings Corporation from Peak Rock Capital, and the deal was completed in July 2019.
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