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REBEL sells open-box and overstock baby products through its online store.
Founded in 2020 by Emily Hosie, REBEL sells discounted open-box and overstock products, including strollers, car seats, nursery items, and feeding supplies. The company raised USD 25 million in Series B funding in November 2025, led by MarcyPen Capital Partners. It plans to expand into outdoor and sporting goods after entering the home category earlier that year.
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