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Recast provides marketing measurement, forecasting, planning, and optimization software for marketing teams.
Recast's platform helps marketing teams measure media-driven revenue, forecast results, plan budgets, and optimize marketing spend. It incorporates lift test results and accounts for organic sales, promotions, and other factors. Based in New York, US, the company was founded in 2018 by Michael Kaminsky and Thomas Vladeck. It raised USD 3.4 million in seed funding in December 2022, led by Lerer Hippeau Ventures, to accelerate product development.
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