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Redu Xingxuan provides live-streaming commerce services and tools for brands and merchants.
Founded in 2020 and based in China, Redu Xingxuan provides live-streaming e-commerce services, including marketing software, short-video product recommendations, and connections to content creators. By 2022, it had served more than 10,000 merchants and 40,000 professionals. In January 2022, it raised USD 15.69 million in a Series A+ round led by Meihua Venture Capital, with participation from Zhiming Capital.
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