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Reeco connects hospitality buyers and suppliers through an AI-enabled procurement and ordering platform.
Founded in 2020 by Henrik Shimony and Omri Shalev, Reeco provides an online purchasing platform connecting hospitality buyers, manufacturers and distributors. It supports multi-supplier orders, product comparisons, order tracking and purchasing analytics. Based in Tel Aviv, Israel, the company raised USD 15 million in Series A funding in January 2025, led by Aleph, with participation from Net Capital Ventures and Joule Ventures.
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