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ReferralCandy provides referral and affiliate marketing software that helps eCommerce businesses grow sales.
Founded by Dinesh Raju and Zach Cheng and headquartered in Torrance, US, ReferralCandy lets eCommerce merchants create branded referral and affiliate programs. Its platform is heavily used by Shopify merchants and is compatible with other platforms. In February 2014 it raised SGD 1 million led by Innosight Ventures, with BAF Spectrum participating. Revenue comes mainly from a small commission on sales generated through its programs.
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