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Tokyo-based company that collects consumer purchasing data through its CODE app, using gamified rewards.
Founded in 2011 in Tokyo, Japan, Research and Innovation Co., Ltd. runs the CODE mobile app, which collects consumer purchasing data through gamification and rewards users with redeemable points. Businesses use the aggregated data, called Buying Log®, for targeted advertising, promotions and research. In May 2021 it raised JPY 1.121 billion from Intage Holdings, and it has completed seven deals to date.
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