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Tie identifies anonymous website visitors and helps advertisers attribute and improve marketing campaigns.
Founded in 2021 in Florida, Revenue Roll, doing business as Tie, provides tools for identity resolution, attribution, and financing for online advertisers. Its platform enriches visitor data and helps businesses retarget people who leave their websites through email and advertising campaigns. In September 2025, it raised USD 10 million in Series A funding led by Innovating Capital, with participation from Stage 2 Capital and Hawke Ventures.
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