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reverse.fashion develops automated systems to sort discarded textiles for reuse and recycling.
reverse.fashion develops textile sorting technology that uses computer vision and RFID to identify garment attributes and direct items to reuse, repair or recycling. Founded in 2024, it is based in Berlin, Germany, and was co-founded by Dr. Karsten Pufahl, Paul Doertenbach and Mario Osterwalder. In July 2026, it raised venture funding from High-Tech Gruenderfonds to scale pilot projects and support its industrial solution launch.
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