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Right Media, Inc., based in New York, operates an ad exchange that lets advertisers buy online inventory through real-time bidding.
Founded in 2003, the company serves advertisers, publishers and agencies, earning transaction fees tied to impressions or clicks. Yahoo Inc. announced the purchase of the remaining 80% stake in April 2007 for USD 680 mn. The company has completed three deals, the most recent on April 29, 2007.
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