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River's End Trading Company is a Madison, US wholesale distributor of outdoor and recreational products.
Founded in 1982 and headquartered in Madison, US, River's End Trading Company wholesales outdoor and recreational products, including camping gear and outdoor apparel, through a network of retailers. Gary Comer Inc made a minority investment in April 2014, and financial details were not disclosed. In 2013 the company reported revenue of USD 97.40 mn. Its recorded stage is Seed.
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