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Rocket Fuel provides programmatic advertising technology for targeting and optimizing digital campaigns.
Founded in 2008 and based in Redwood City, US, Rocket Fuel developed programmatic advertising technology using data analytics and machine learning to target audiences and optimize digital campaigns. The company raised USD 116 mn through an IPO in September 2013. Sizmek Technologies, Inc. acquired it for USD 145 mn in September 2017. Rocket Fuel reported 2016 revenue of USD 456.26 mn and EBITDA of USD 6.35 mn.
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