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ROEHL offers subscription access to smart home appliances, starting with air purifiers.
Founded in 2019 and based in Shanghai, China, ROEHL offers intelligent home appliances through a Lifestyle as a Service model. Its first product is an air purifier with formaldehyde removal. The company charges a one-time service fee and monthly subscription without an additional deposit, and had partnered with more than 10 business users.
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