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Rootine offers personalized health testing, micronutrients, and progress tracking through a mobile app.
Founded in 2018 in Tennessee, Claya Inc., doing business as Rootine, provides personalized health and nutrition services. Users can test their health data, receive insights and tailored micronutrients, and track progress in an app. Products include multivitamins and blood vitamin, mineral, and DNA tests. In September 2022, it raised USD 10 million in Series A funding from Relevance Ventures, Techstars, and DSM Venturing. Its monthly subscription starts at USD 69.
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