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Roster helps online retailers turn customers into brand ambassadors through influencer and engagement programs.
Founded in 2016 and based in Utah, US, Roster provides a platform for retailers to connect products with influencers and customer ambassadors. Its tools support campaign creation, integrations, tracking, payments and rewards. Clients include On Running, HydroFlask, 1-800 Contacts, Salomon, Atomic, Cotopaxi, G2G and Vooray. In July 2022, the company raised USD 6 million in seed funding led by Grix Venture Capital, with Peterson Partners and Album VC participating.
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