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Tennessee-based maker of lift kits, off-road products and suspension systems, founded in 1975.
Based in Tennessee, US, Rough Country, LLC was founded in 1975 and sells lift kits, off-road products and suspension systems for the off-road SUV and truck market. It was backed by Audax Group and Gridiron Capital, and TSG Consumer Partners agreed to acquire it in June 2021 and completed the deal in July 2021. The company introduced about 100 new products in 2020 alone.
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