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Seatfrog, based in London, runs a mobile app for train ticketing, including auction-based upgrades to First Class.
Founded in 2016 and headquartered in London, Seatfrog operates a mobile app for buying train tickets, changing travel times and bidding for First Class upgrades. The app serves more than 1.5 million customers and connects them to over 3,400 destinations in the UK and Europe. In February 2023 the company raised GBP 6.10 million in a growth round from Pembroke VCT, Praetura Ventures and Octopus Ventures, at a valuation of GBP 29.688 million, with Iain Griffin as CEO.
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