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San Mateo-based SaaS company analyzing anonymized purchase data to show consumer behavior for public and private companies.
Founded in 2015 and based in California, US, Second Measure, Inc. develops a software-as-a-service platform that analyzes anonymized purchases to answer questions about a company's consumer behavior in real time. The platform ranks companies against competitors, compares customer retention, engagement and lifetime value across cohorts, and correlates transaction data with reported revenue. Users can also check transaction updates and transaction history.
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