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Tel Aviv-based Second Nature AI sells AI sales training software with a virtual pitch partner for role-play practice.
Founded in 2018 and based in Tel Aviv, Israel, Second Nature AI INC develops sales training software that offers role-playing simulations, a template library, and feedback. In October 2025, it raised USD 22 million in Series B funding led by new investor Sienna Venture Capital, with participation from Bright Pixel. Returning investors StageOne Ventures, Cardumen Capital, Signals Venture Capital, and Zoom Apps Fund also took part.
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