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Secret View provides mystery shopping and customer experience research through an analytics platform.
Secret Collect B.V., trading as Secret View, is a market research and consulting agency founded in 2010 and based in the Netherlands. Its platform helps clients assess customer journeys using surveys, mystery shoppers, location comparisons, and analytics. As of December 2022, it had more than 50,000 mystery shoppers across 30 countries and 14 employees. In that month, it raised EUR 1.5 million in Series A funding led by KIKK Capital, with Oost NL participating, to support international expansion and platform development.
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