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London retailer of maternity and nursing apparel for women during pregnancy and after giving birth.
Founded in 2002 and headquartered in London, UK, Seraphine Limited sells maternity and nursing clothing, including nursing bras, maternity jeans, dresses and post-maternity garments, mainly in the UK, US and select European countries. Revenue comes from direct online sales and retail partnerships, with products priced between GBP 25 and GBP 259. In July 2021 the company went through a public-to-private secondary buyout led by Mayfair Equity Partners for GBP 15.30 million, and David Williams is CEO.
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