Edmonton company founded in 2005 that builds virtual reality training simulators for heavy equipment operators.
Serious Labs Inc. was founded in 2005 in Edmonton, Canada, by Kelly Morstad. It makes VR training simulators for heavy equipment, including the Mobile Elevating Work Platform VR Simulator and the ITI VR Crane Simulator, which use real machine controls. Customers in construction and manufacturing across North America and Europe buy or lease simulators, with service and software subscriptions. On August 14, 2017, the company raised USD 5.00 mn in Series A funding co-led by Brick & Mortar Ventures and United Rentals.
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