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Kansas City provider of Unified Experience Management software for brand, customer and employee feedback, founded in 1991.
Founded in 1991 by Bill Fromm and headquartered in Kansas City, US, Service Management Group focuses on Unified Experience Management across brand, customer and employee experience. Its Ignite platform provides AI-driven real-time insights and feedback, offered as SaaS and as software with a service, to clients such as restaurants, retailers and hospitality businesses. In October 2021 a consortium of Brentwood Associates and LLR Partners acquired the company, and it raised USD 2.20 mn in the same period. The company has completed 5 deals.
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